Social Media Advertising
Don't advertise
like a Dinosaur! Advertise
on
Social
Media.
Today, social media has revolutionized the advertising industry. ‘Old school advertising’ – billboards, TV commercials, radio ads, newspaper and magazine articles; have become known as the dinosaur approach to advertising in 2018. Not to mention these methods of advertising are very expensive and have a considerably less ROI than todays method – Social Media Advertising.
In a pay-to-play game, social media advertising is a must for brands. Why is it so important? For starters, organic reach is down across most of the major networks. The days of simply posting on social and expecting all your followers to see your content, products and services are over. Actually, that mindset has been gone for a few years. It’s all about how you target your audience, build customer journeys and get people to your website or storefront to make a purchase. Paid social media advertising strategies help with exactly that.
Social Media Advertising does not need to be expensive. One can run, for example, Facebook ads for as little as $1 a day. The more money you budget for an ad campaign on social media, the better the results and return. A well executed advertising campaign can have a considerably large ROI and profit margin.
Other benefits of Social Media Advertising include improved brand recognition, improved brand loyalty, improved conversion results, reduced marketing costs, better search engine rankings and increased daily leads.
“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman (@equalman)
Ready to advertise on social media?