Pay-Per-Click (PPC)

PPC ads can be an effective marketing strategy. To show an ad in Paid Search results, Red Meat Media will create your ads and then bid on specific search phrases for which to show them. These pay per click ads will then appear above and below the non-paid organic search results. You will pay the search engine a small fee every time a user clicks on your ad, regardless of the total number of times the ad was shown. This is a simple and effective method to land on the first page of Googles search results without having to put in the time and long term SEO strategies to appear on the first page of search engines organically. PPC ads allow any business to appear on the first page of search engines from one day to the next.

PPC ads are effective for businesses selling a product or service who need to be visible to the market right away. When someone clicks on your PPC listing, they arrive to your website on a page you’ve selected, and you are charged an amount no more than what you bid. If you bid for example, $1.50 maximum on the keyword ‘donut’, and that’s the highest bid, you’ll probably show up first in line. If 100 people click on your PPC listing, then the search engine will charge you a maximum of $150.00. Now, if those 100 people purchase an average of $7.00 worth of donuts from your web page, your business grossed $700.00 that day. If we do the math, $700.00 (gross) – $150.00 (ad spend) = $550.00 profit for the day.